Madrid Prepares Incentives For Animation, Creation Of A Toon, VFX Hub

Isabel Diaz Ayuso, President of Madrid The region announced on Friday that it aims to turn Madrid into the most important testament animation and the VFX “hub” in Southern Europe, via an ambitious incentive plan and other support programs.

The result, added Díaz Ayuso, will be job creation in this promising sector. The president of Madrid made the announcement during a speech as she was officially reconfirmed as head of Madrid’s regional government after winning new regional elections in May with a landslide victory.

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The regional investment in animation would mark the first direct aid to the animation sector in Spain by marking it as a strategic priority for economic growth. Historically, Spain has sorely lacked specific animation incentives and suffered from low TV pre-purchases compared to much of Europe. In recent years, however, given the recent and growing demand for animated content led by global streamer studios, the industry is starting to thrive, with one of the challenges being to sufficiently expand the talent pool and power. financial support of Spain to meet such a demand.

The plans of the regional government of Madrid are broken down into five lines of action: internationalization; the attraction and celebration of international animation and VFX events; incentives for animation productions of Spanish nationality run by companies based in the Madrid region; a fund to generate IP for regional businesses.

The ambitious gameplay is supported by the Pixel Cluster of Madrid, a forum of 16 key companies in the animation and visual effects sector in Madrid.

Pixel Cluster has already organized initiatives such as Next Lab, coordinated by José Luis Farias (photo), a program that aims to

promote the application of new technologies to animation and digital content. Next Lab includes a workshop, a project pitch event and an online platform.

Business trips are planned for animation companies to priority territories such as Canada, Ireland, United States, Germany and United Kingdom.

Also on the agenda is an international event focused on the impact of AI on content, training facilities and the creation of internships to promote youth employment.

“This is great news as it showcases our creative talent and production capabilities in animation and digital content creation,” said Nico Matji, president of Pixel Cluster Madrid and producer of animated feature films “Tad , The Lost Explorer “and” Capture the Flag “. “

He added: “This plan will give us the strength to attract talent and resources and make us more agile and competitive. Madrid have always welcomed talent and have always looked beyond their borders.

Animation and digital creation represent 25% of employment in the audiovisual sector in Spain. Over 50% of Spain’s animation and video game revenues come from companies based in Madrid.

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