Gaming chair maker Vertagear today apologized after sharing a sexist meme on Twitter. The image, which shows a predominantly game-focused “Male” streamer stream and a predominantly streamer-focused “Female” streamer stream, advances the sexist narrative that women who stream games do so purely to attract. attention, not because they are interested in the games they are playing. The post was deleted after quickly drawing criticism as misogynist.
Hey, if any streamers are advertising this sexist business for free by sitting in their chairs, they might want to remove the Vertagear logo. pic.twitter.com/QnkjJCiavjJuly 19, 2021
“Discrimination and prejudice are the opposite of what we want to create,” says Vertagear, “and they completely undermine the values we stand for. Unfortunately, we were slow to see the mistakes made and hurt many people with a recent Tweet that we did. We take full responsibility for the pain this has caused to members of our community. We will make it right and set a better example for others. “
The tweet followed other recent offensive posts about women, which still remain on the company’s Twitter account at the time of publication. A similar meme, released on June 28, portrayed women’s and men’s attitudes towards gaming as different, with the caption “Has a gamer PC. Use it only for Facebook,” next to the caption. image of a woman.
A new directive and additional measures have been put in place to prevent a repeat of the offensive tweet, Vertagear said. “While we always hope that things are kept entertaining for our fans, we will do our best to be more sensitive to the type of content that can cause pain and agony to different groups of people,” Vertagear said in its statement. “Every aspect of how we generate content in the future will be looked at. “
However, the company’s apology does not categorically denounce sexist behavior towards women in gaming. Already a common problem online, you would expect gaming companies to avoid such inappropriate images and concepts a lot. larger, more dangerous and inaccurate than they represent. After all, what kind of message does this send to Vertagear customers who identify as women?
These events sadly serve as yet another reminder that the offensive and rightly outdated concepts of gambling as a woman are not only still in the general game consciousness, but seen by some as an opportunity to gain likes and shares. Either Vertagear doesn’t understand his role in spreading these ideas with little effort, unassuming memes, or doesn’t care until he gets caught.