“Don’t give up, no matter how hard it gets”

Even Jeff Bezos fails sometimes.

Since launching Amazon as an online bookstore from its garage in 1994, Bezos has amassed a personal net worth of over $ 191 billion, according to Forbes, and turned Amazon into a multinational conglomerate of $ 1.6 trillion. .

Part of that success, he says, means learning to turn your failures into positive momentum.

His latest example: Amazon Game Studios, the video game development arm of the e-commerce giant, which finally landed its first blockbuster release last week after years of well-documented struggle.

“After many setbacks and setbacks in the game, we have success,” tweeted Friday Bezos, who stepped down as CEO of Amazon in July but is still executive chairman of the company.

The game, called “New World”, launched last Tuesday and, as CNBC reports, has already “captivated the PC gaming world”. Since its release, it has averaged hundreds of thousands of concurrent players, peaking at more than 700,000 on the day it launched, according to online PC game store Steam.

It’s a notable turnaround for Amazon’s games studio, which launched its first major video game attempt last year. The game, called “Crucible,” fell hard enough that Amazon took it offline after just a few months, despite spending several years developing it.

In his tweet, Bezos wrote that he was “proud” of the team for their persistence, noting that it is important to view setbacks “as useful obstacles that promote learning.”

“Whatever your goals, don’t give up, no matter how hard it gets,” he wrote.

Bezos has long encouraged his teams to take big risks and accept setbacks. Amazon’s own founding story is one example: at age 30, Bezos quit his job at Wall Street investment banking to start the online bookstore because he felt dissatisfied.

At Amazon’s re: March 2019 conference, Bezos told his employees, “We need big failures if we are to move the needle – billion dollar-scale failures,” he said. said Bezos. “And if we don’t, we aren’t swinging hard enough.”

Don’t miss more on Jeff Bezos:

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