Baby Boomers Have Spurred Spending On Video Games, NPD Group Says

The NPD Group, an American market research company, has just released a report that compiles survey data from around 5,000 people. Their survey finds that people aged 45 to 64, commonly known as baby boomers, have been a driving force behind the increase in time and money spent on video games over the past six years. month.

As GameSpot reports, time and money spent on video games in the first half of 2021 is up from last year, rising to 16.5 hours from 14.8 in 2020 and 12.7 in 2019. L The industry is growing even though we have seen a drop in the number of Americans who play video games from 79% to 76%. Notably, this slight drop still places it above 2019, when 73% of Americans are said to have played video games. Considering how the pandemic has forced people to remain physically separated and to turn to video games like Final Fantasy 14 to connect with each other, these increases are not too much of a surprise.

What is remarkable is that this increase in time and money is mainly due to baby boomers, who are generally between the ages of 45 and 64. “In 2019, 65% of consumers in this age group played games about 9 hours per week. This has increased significantly in 2020 to 69% playing about 12 hours per week, and 75% this year playing about 16 hours per week. week, “said Mat Piscatella of the NPD group. Piscatella also adds that this growth in the 45-64 age group is in part due to non-practicing gamers turning to games for entertainment and to connect with friends and family. Despite the decline in the number of people playing games, the time baby boomers have spent playing video games has resulted in an increase in the time and money people spend on games.

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