Pokimane, an influencer gamer, has launched an RTS management company.
Imane “Pokimane” Anys, a streaming influencer living in Los Angeles, adds another hyphen to her name by co-founding RTS, a talent management and brand consulting agency that officially starts today.
“I’ve been a content creator for almost eight years in a very, very young industry,” said Anys, 25. “I really felt like there was a lack of precedents to refer to for any kind of advice. To be fair, there is no instruction manual or streamer manual. The YouTube video can teach you how to set up 3D lighting, but it can’t tell you what to do when you find yourself in an online controversy or teach you how to manage a team of editors to effectively run your YouTube channel. So I feel like I’ve gone through a lot of really frustrating trial and error when it comes to putting together a team of people who could support me, my channels, and my businesses. Fortunately, today this team is making sure that I can balance all my efforts with success. And I just want to be able to recreate that structure for other creators.
Anys, who was born in Morocco but raised in Canada, has 8.3 million followers on Twitch and plays games like Fortnite, Valorant, League of Legends and Among Us. On her main page on YouTube, she has 6, 7 million subscribers.
RTS has been in the works for about a year and currently employs around ten people. Its headquarters are in Los Angeles, but staff are spread across the continent, as is customary in the pandemic and streaming industry.
Stuart Saw, a former executive at Twitch and Endeavor, is the CEO of the company. The Creative Director will be Anys.
“Imane and I started talking last year about how we can build RTS to reimagine the designer economy and esports in a way that focuses on the sustainability of our industry,” Saw said in a statement. “She has a very keen eye on the business, which will be a huge asset for designers and brands who really want to make a difference in the long term.”
Other important members of the team (formerly at Pax and Turner Sports) are Sue Lee (formerly of Twitch), Kim Phan (formerly of Blizzard and Endeavor) and Jason Scorrano, vice president of sales and partnerships.
Kevin Lin, Co-Founder of Twitch and Former COO, Head of Americas at PUBG Corp. Brian Corrigan, and Karen Brodkin, Endeavor EVP of Content Strategy & Partnerships
Anys explained that the name of the company is a nod to one of the most popular genres in the gaming industry, real-time strategy, which is a term that also refers to what l ‘company hopes to achieve for its customers.
However, the startup has bigger plans to help improve an industry plagued by trolls, sexism, racism, abuse, and strained business and personal relationships.
“Right now we’re just launching by focusing on games,” Anys said. “That could change in the future. But I think our current focus is on solving a lot of the issues that we see in the gaming industry. Every creator’s interests are different. They may want to take directions in areas not related to games, which we will wholeheartedly support. But as a company, that’s our main focus at the moment. We’ll see if that pivots in the future, but not until, at least in my opinion, that I’m a little more satisfied with the level of business in the industry we’re in.
Anys has been a strong supporter of work-life balance and avoidance of burnout in an industry known to wreak havoc on even the most successful producers, who could find themselves tied to an algorithmic cornerstone. , producing content endlessly.
RTS will focus on the “creators we believe in,” offering career advice and connections while easing the burden on artists who often feel pressured to do it all, according to Anys.
“Basically we were stepping in and helping them on all fronts of the creative business, from optimizing your work-life balance to organizing your finances, which I’m pretty sure a lot of streamers tend to be. to be left on the back burner, ”said Anys. “(Also) just putting together a team of people to whom you can delegate even small mundane tasks can end up really, really, really relieving the stress on your shoulders and allowing you to do what you do best. that is, just broadcast, create content, make others happy.
RTS consults with brands in esports and beyond, in addition to guiding creators. The Evolution Championship Series, also known as Evo, is an esports tournament that the company owns and operates with Sony. He also collaborates with Epic Games and Facebook on the Fortnite World Cup.