YouTube adds live redirects and subscriptions to its live streams, benefiting viewers and creators / digital information world

YouTube has announced plans to introduce gifted subscriptions and live redirects as new streaming features on the platform.

YouTube took another sheet of Twitch’s streaming manual with these new steps, but honestly, how could it not? The platform may not be as definitive a live streaming site as Twitch, given that the former was designed for pre-recorded downloads while the latter started out as a live streaming site, but the live streaming on YouTube has gone a long way. It’s now a fairly common form of content creation on the platform, and just like Twitch, has also managed to expand beyond the barriers of just gaming channels. Developers, musicians, artists and every other such community have managed to find their place in live content and are now actively working to establish a new kind of audience.

Live redirect is a feature geared more towards the benefit of users, however, technically everyone wins. The feature acts much like YouTube’s autoplay button, in that once a livestream is finished, users are immediately redirected to another correspondent. It’s a system that further encourages users to keep watching content on the platform and shows how successful a live audience has been amassing on YouTube. The site that previously only featured short clips and highlights of Twitch streams is now actively creating those streams itself and is greatly benefiting from the process.

Gifted subscriptions look very similar to how subscriptions already work on the platform. It simply adds another tier to the already existing membership tier system, through which users of the platform can support creators. With installments acting as an online subscription package, viewers enjoy certain perks like special badges and live emoticons while continuing to support their favorite content creators. Gifted Memberships will simply either be a collective version of all previous levels, or perhaps add more in the form of another level.

Live streaming is a very lucrative source of money and content, it cannot be denied. YouTube has also taken a liking to the format and will only invest more and more in content creators, audiences, and what can be done with them.

Image credits: Olly Curtis / Future / Getty Images

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