Online audio sharing platform and streamer, SoundCloud has acquired Musiio, an AI music curation company. With Musiio’s team and technology, SoundCloud plans to bolster its music discovery features, helping the platform compete with streaming giants like Spotify. Terms of the agreement are not disclosed.
Singapore-based and founded in 2018, Musiio has built an AI that can “listen” to music faster than any human, tag audio and organize playlists. The technology helps predict which songs a listener would want to hear next, and if users spend more time on SoundCloud, the company ultimately benefits.
When TechCrunch last covered Musiio after its $1 million seed round, the company had just collaborated with its first public client, Free Music Archive, a Creative Commons-style free music site developed by the radio station. independent American WFMU. Musiio managed to surface a number of songs that had been “lost” from the sprawling catalog, helping an eight-year-old track double its streams in two days.
Nothing will ever replace the intimacy of a hand-picked list of tracks on a mixtape, but the benefit of AI curation is that it can introduce lesser-known songs and artists to new audiences. . In a fascinating case, Spotify’s AI popularized a rare B-side by indie rock heroes Pavement called “Harness Your Hopes”, which became the band’s most-played song on the platform – even frontman Pavement. Stephen Malkmus didn’t recognize the song when he heard it playing at a Portland bakery.
SoundCloud president Eliah Seton thinks Musiio’s AI capability will yield particularly great results on a platform like SoundCloud, where anyone can upload music, whether they’re signed to a label or have a distributor.
“SoundCloud is a unique company. Its unique position in the market as a music streaming service for fans and an artist services business is unlike any other streamer. That means it’s the only platform that truly has a direct relationship with artists and listeners,” Seton told TechCrunch.
Seton didn’t elaborate on what kinds of new features fans can expect to see, but added that he hopes Musiio’s technology will allow SoundCloud to “know which tracks are rocking before anyone else does.”
Founded in 2007, SoundCloud claims to have over 300 million tracks from 30 million creators, which are streamed in 190 countries. Most recently, he raised $75 million from SiriusXM in 2020.