While Netflix series take four of the top 10 streaming anime shows, Amazon Prime Video series take the top two spots.
No streamer currently dominates the way of animation. Among the 10 most requested series in the United States for the first quarter of 2022, Netflix series take four places – but Amazon Prime Video holds the top two spots on the list, according to data from Parrot Analytics, which takes into account research. on consumers, streaming, downloads and social media, among others consumer engagement.
As Prime Video tries to figure out its identity in a new streaming space crowded with intense competition from some of Hollywood’s top studios and networks, finding an area that is seeing growing demand but isn’t being dominated by no streaming company offers an excellent opportunity. This is evident from Netflix’s 40% in the top 10.
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Prime Video had the two most requested anime series in the United States during the first quarter of 2022. “The Legend of Vox Machina”, from the team that works on the popular online web series “Critical Role”, was the demand for animated series, reaching 17.9 times the average demand for all other American series. This was followed by “Invincible,” by “The Walking Dead” co-creator Robert Kirkman, based on the comic of the same name, which flipped the idea of superheroes in a unique and entertaining way. “Invincible” had nearly 14 times the average demand of all shows in the United States
“Disenchantment,” “BoJack Horseman,” “Big Mouth,” and “F Is for Family” are all great examples of where Netflix has succeeded, even in these turbulent times for the company. Netflix’s comedy programming is still considered relatively strong, but teaming up with creatives — like Matt Groening, who created ‘The Simpsons,’ on ‘Disenchantment,’ as well as comedians like Nick Kroll and John Mulaney on “Big Mouth” – to hang on to some of the “Family Guy” audiences signing up to Netflix proved successful.
While many adult animated series have enjoyed success for decades on mainstream TV — ‘The Simpsons,’ ‘South Park,’ ‘Family Guy,’ ‘Rick and Morty’ — it’s harder to pinpoint what works. for streaming audiences, as new originals often debut. .
Unsurprisingly, animated spinoffs from high-demand live-action franchises like the Marvel Cinematic Universe and “Star Trek” smashed their way into the top 10. So did raunchy comedies like “Big Mouth.”and the type of “sadcom” series that Netflix would no longer seek to make, like “BoJack Horseman.”
10 most requested anime series streaming, US, January 1-March 31, 2022 (Parrot Analytics)
Even “F is for family”is an example of a show that may have been successful on a network’s animation block, like Fox, but found a home and an audience on Netflix. Animated comedies account for 46% of the total share of demand for animated digital originals. Adult comedies and animated sitcoms account for an additional 16.5%. Combining animation and comedy is a great way to connect with young viewers who grew up on “South Park” and are looking for their next favorite show. A good example: “Solar Opposites”, from “Rick and Morty”co-creator Justin Roiland, who streams on Hulu and is in the top 10.
One of the biggest areas of opportunity for over-the-top (OTT) services and entertainment in the future is the expansion of their major live-action series. “What If…? from Disney+ Marvel, Paramount+’s “Star Trek: Lower Decks” and even series like “Star Wars: Visions” or “Harley Quinn” are great ways to re-engage longtime fans through new mediums, while reaching new, young fans.
One of the most important episodes of the “Star Wars” franchise is undoubtedly “The Clone Wars” by Dave Filloni.because it introduced a younger group of “Star Wars” fans to the franchise through popular characters like Anakin Skywalker, Obi-Wan Kenobi, and Ahsoka Tano. Now, those same characters can be used to expand the “Star Wars” live-action universe on Disney+. New anime series can do the same for all streamers.
Anime series show no signs of slowing in demand. As budgets tighten for streaming services and Wall Street analysts seek content that shows signs of longevity that will be in demand for more than two seasons, adult animation is a low-risk and highly rewarding opportunity. to continue.
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