iClick Interactive Launches Metaverse Livestreaming Arohar Mobile App

Brings live streaming to the Metaverse for the first time

HONG KONG, June 27, 2022 /PRNewswire/ — iClick Interactive Asia Group Limited (“iClick” or the “Company”) (NASDAQ: ICLK), a leading cloud enterprise and marketing platform in China which provides global brands with complete consumer lifecycle solutions, today announced the launch of Arohar, its exclusive livestream enhancement mobile app that integrates AI, AR and 3D avatars interactive to provide users with a whole new metaverse-based live streaming experience. iClick’s flagship product, Arohar, for promoting KOL in overseas markets represents a new SaaS paradigm for live streaming.

(PRNewsfoto/iClick Interactive Asia Group Limited)

According to global consultancy PricewaterhouseCoopers (“PwC”), the metaverse market is expected to reach $467.4 billion by 2025. Featuring immersive virtual backgrounds and effects and the ability to create real-time facial animation avatars using AR technology, the all-in-one live streaming solution for ‘Arohar marks iClick’s first step into the metaverse market. Arohar currently allows users to access Meta and other overseas metaverse platforms, and future upgrades will help accelerate the development of the metaverse ecosystem and promote the transformation of the live streaming industry.

Arohar brings exciting new features to live streaming, including 3D avatars with AR facial micro-expression tracking and real-time facial animation and immersive virtual backgrounds using AI image processing technology. Arohar is able to instantly detect the physical characteristics of the live streamer and generate a clear virtual likeness and background without green screen. With these innovations, Arohar delivers a state-of-the-art metaverse live streaming experience that allows users to enjoy eight key features:

  • Access to high quality virtual backgrounds;

  • Create animated 3D avatars in real time;

  • Enhance facial features with beauty and makeup filters;

  • Use multi-scene switching to ensure smooth and engaging live streaming;

  • Remote control live streaming via App or Bluetooth;

  • Share mobile game streams with friends and fans seamlessly via screen sharing;

  • Enhance live streams with built-in massive live streaming resources;

  • Support live streaming to multiple social media platforms such as Facebook Live, YouTube, Twitch, Twitter, Instagram and more.

Frankie HoiClick’s President of International Affairs said, “We are very excited to announce the overseas launch of Arohar, a groundbreaking solution that enables live streaming of the metaverse as part of our SaaS+ business model. X”. Arohar will be a key driver of our overseas market strategy as we focus on innovation to generate robust growth. iClick will continue to seek business opportunities in the metaverse while further accelerating the development of our SaaS product matrix to meet brand challenges in the face of rapidly changing business models and the market.

Arohar is now available on Google Play Store and Apple App Store in North America. For more information, visit arohar.app.

About iClick Interactive Asia Group Limited

Founded in 2009, iClick Interactive Asia Group Limited (NASDAQ: ICLK) is a leading business and marketing cloud platform in China. iClick’s mission is to enable global brands to unlock the enormous potential of the smart retail market. Using cutting-edge proprietary technologies, iClick’s comprehensive suite of data-driven solutions helps brands drive significant business growth and profitability across the full consumer lifecycle. Based at hong kongiClick currently operates in eleven locations across Asia and Europe. For more information, please visit https://ir.i-click.com.

Safe Harbor Statement

This announcement contains forward-looking statements, including those relating to the Company’s business strategies, operations and financial performance. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by the terminology such as “will”, “expects”, “anticipates”, “future”, “intends”, “plans”, “believes”, “estimates”, “confident” and similar statements. These statements are based on management’s current expectations and current market and operating conditions and relate to events that involve known and unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statements, including, but not limited to, the following: fluctuations in the Company’s growth; its success in implementing its new mobile and retail strategies, including expanding its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross invoicing recognized as revenue according to the gross and net models; its ability to retain existing customers or attract new ones; its ability to select content distribution channels and negotiate favorable contractual terms; market competition, including from independent online marketing technology platforms as well as large, well-established Internet companies; market acceptance of online marketing technology solutions and enterprise solutions; litigation and negative advertising environment China – companies listed in the United States; the effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; its ability to comply with existing or future data protection or data security laws and regulations; ability to integrate and achieve synergies from acquisitions, investments or strategic partnerships; the duration of the COVID-19 outbreak, including the emergence of variants of COVID, and its potential impact on the Company’s business and financial performance; exchange rate fluctuations; general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company does business. Further information regarding these and other risks is included in the Company’s Annual Report on Form 20-F and in other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statements except as required by applicable law.

For investor and media inquiries, please contact:

iClick Interactive Asia Group Limited
Email: [email protected]

The Foote Group
Philippe Lisio
Email: [email protected]



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SOURCE iClick Interactive Asia Group Limited

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