To 90,000 subscribers, Kai Cenat has a message for Twitch: “I refuse to let my community go unnoticed.”

There is a new king of Ticat least in the English-speaking world. Kai Cenatwho rose to prominence as a member of the YouTube supergroup AMP, now has more Twitch subscriptions than the French-Canadian star Felix ‘xQc’ Lengyel.

Cenat broke out on YouTube, but he quickly climbed the Twitch charts once he started streaming on the Amazon-owned platform in February 2021. After becoming one of only three streamers to reach at least 80,000 paying subscribersthe 20-year-old celebrated by calling her mother live on the stream.

Cenat did not finish at 80,000. Shortly after hitting that mark, he overtook Lengyel to become the most-subscribed Twitch star in the English-speaking world. The Brazilian streamer Casemito is now the only streamer who reaches more paying customers than his American counterpart, and Cenat still has a ways to go before he can claim the world crown of Twitch subs. Casemito, which gets more than 60% of its subscribers through Amazon Prime, has more than 137,000 subscribers in all.

The gap between Casemito and Cenat is rapidly closing. Days after the AMP star broke the 80,000 sub barrier, he topped 90,000. And despite what his detractors might say, there’s no reason to doubt his numbers are legitimate.

“I need you all to watch what’s going on, Twitch”

Cenat never hesitates to share his feelings. As he broke records on Twitch, he berated the platform for its failure to properly incubate black talent. “For so many years, people of my color, we weren’t recognized,” Cenat said after getting his 80,000th sub. “I refuse to let my community go unnoticed… There is not a single time when I have seen someone from my community on the cover of [Twitch].”

Other creators have suggested that Twitch didn’t properly acknowledge Cenat’s rise as the Bronx native is unmarketable. Cenat, who regularly curses and uses the n-word on their stream, appealed to this logic after crossing 80K. “I don’t care if I’m unsaleable,” he said. “I don’t care what y’all n*****, if I say too n*****, I don’t care n*****, I don’t care** They don’t want to recognize the real one, my brother.

Cenat isn’t the only black streamer to have criticized Twitch’s relationship with communities of color. A campaign called #TwitchDoBetter, launched earlier this year, called out the platform for its fragile commitment to black creators. Among other demands, the organizers behind #TwitchDoBetter asked for more visibility for black-led streams on the homepage.

Given the current state of Twitch, its makers would be wise to celebrate the rising star among them. As top streamers continue to leave the platform in droves, it has alienated its remaining community by removing popular features and taking more money from partners. Cenat’s remarkable accomplishments are generating positive headlines for a company that desperately needs it. Therefore, the way forward is clear: Twitch must overcome its reservations about Cenat’s tongue and tie its star to its cart.

About Shelly Evans

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